Why Human Writers Still Outperform AI In Brand Storytelling

AI is everywhere these days. I wouldn’t go so far as to say that there’s no escaping it, because it does bring some perks to everyday life. We humans are an innovative bunch, and we’re using this emerging tech to whip up meal plans, find the best prices on flights, and tackle mundane work tasks. However, there’s no substitution for the genuine skills, talents, and experience that people bring to the proverbial table.

So, let’s take a closer look at why nothing compares to human-written content for brand storytelling, especially in the age of AI and digital transformation, in this bite-sized guide. 

5 Reasons Why Authentic Copywriting Is Still Unparalleled 

1. Striking The Right Tone

While some AI-generated content can read as robotic, others are packed with hyperbole and overused cliches. We’ve all seen our fair share of over-the-top social media posts that don’t strike the right tone or feel gimmicky. While it does take a certain amount of expertise to adapt one’s writing style to align with a brand’s image, especially when working with a variety of clients in different industries, human-written content is far more likely to be on point. That said, you should opt for a content writing service that works with you to identify your marketing aims and fully grasp your brand’s image. For example, asking you to identify your reader persona and their potential pain points. 

2. Evoking Emotion

Captivating readers is a balancing act. You often have to tug at their heartstrings without getting melodramatic. Authentic copywriting helps you grab their attention and hold it so that you can tell your story and get your point across without venturing into sappy territory. Human writers understand the ins and outs of these emotions because they’ve actually lived them, so they’re better equipped to distill them down to their most basic (and relatable) elements. 

3. Navigating The Subtle Nuances

Some topics are more sensitive and require a deeper understanding of cultural norms, beliefs, and other aspects that readers will pick up on. While some AI tools now have inclusivity filters, there’s still no replacement for human writing that navigates the subtle nuances and captures the “feel” you’re looking for. Even more general subject matter, such as how-to guides that cover more technical angles, calls for industry-specific jargon and contextual know-how. In fact, this is one of the primary reasons why you should collaborate with a content writer who does their homework and spends a significant amount of time exploring your niche and the subtopics involved. 

4. Embedding Personal Experience

People-penned content can incorporate personal anecdotes or shared human experiences that truly resonate with your audience. We’re able to call upon memories and look at things from different perspectives in order to weave stories that stick in readers’ minds. If you think about it, we all have a vast collection of life lessons, mistakes made, and characters met locked away in the vault that we can draw from every time we create content. It’s true that AI can learn from us, but it cannot match our capability to form a connection between items in our memory banks to the topic we’re delving into. 

5. Weaving In Brand Messaging

Someone might be a master at prompt engineering, but that doesn’t mean that they can use AI tools to organically incorporate the unique corporate values, cultural elements, and messaging that you want your content to convey. In other words, what makes your company truly remarkable, and how that comes across to readers. That’s where authentic writing services step in to build a cohesive piece of content that portrays your brand in the best light. That said, two-way communication is crucial when hiring a copywriting expert, so that expectations are set and the creator is familiar with the dos and don’ts of your brand publications. For instance, you may want to share any editorial guidelines they should be aware of when creating your articles or eBooks. 

Summing It All Up

Human-written content builds trust and credibility that AI simply can’t match. It fully engages readers and creates a connection as only people can. So, if you’re looking for a writing service that includes experienced researchers, copywriters, and editors, we’d love to hear from you. You can also check out our “services” page for more info about the packages we offer.