Not even decades of experience in the Editorial could prepare us for the number of times we’ve seen an article kick off with “In a rapidly evolving world...” or some variation thereof. In fact, as Artificial Intelligence has gained more traction in recent months, we’ve come to know and loathe some of the telltale signs that content was fully generated by AI. So, here are some of the red flags to help you recognize the difference between real human writing and AI-built pieces.

Why should you opt for human writing versus AI-generated content? Let's look at the top 5 pros of authentic copywriting.

We'd like to officially welcome you to the brand new Costa Content blog. Watch this space for articles that delve into SEO and GEO best practices, content creation tips, and how-to guides that help you build brand authority, boost thought leadership, and increase online visibility. Feel free to check out our services to see what we offer. We're already looking forward to partnering up and delivering you high-quality content that's penned by our team of experienced writers an